UTM Link Builder
Create trackable campaign URLs with UTM parameters. Know exactly where your traffic comes from in Google Analytics. Free, no signup required.
Where the traffic comes from (e.g., google, facebook)
Marketing medium (e.g., cpc, email, social)
Identify your campaign (e.g., spring_sale, product_launch)
Paid keywords for search ads
Differentiate ads/links pointing to the same URL
| Parameter | Required | Description |
|---|---|---|
| utm_source | Yes | Identifies the source (google, newsletter, facebook) |
| utm_medium | Yes | Marketing medium (cpc, email, social, banner) |
| utm_campaign | Yes | Campaign name (spring_sale, product_launch) |
| utm_term | No | Paid search keywords |
| utm_content | No | Differentiates similar content or links |
Frequently Asked Questions
UTM (Urchin Tracking Module) parameters are tags added to URLs that help you track the effectiveness of marketing campaigns in analytics tools like Google Analytics. They tell you where your traffic comes from and which campaigns drive the most conversions.
The three main parameters are: utm_source (where traffic comes from), utm_medium (the marketing medium), and utm_campaign (the campaign name). utm_term and utm_content are optional and used for more granular tracking.
In Google Analytics 4, go to Reports > Acquisition > Traffic acquisition. You'll see your traffic broken down by source, medium, and campaign. You can also create custom reports to analyze UTM parameters in more detail.
Use lowercase letters, separate words with underscores (spring_sale not Spring Sale), be consistent across campaigns, and keep names descriptive but concise. Avoid spaces and special characters.
Yes. All URL generation happens in your browser. No data is sent to our servers or stored anywhere. Your campaign information stays completely private.
Absolutely! UTM links work on any platform - social media posts, email newsletters, paid ads, QR codes, and more. Just make sure the destination URL is correct and test the link before publishing.
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